Plexus Website Performance — Mar 2022

Time period

Granularity

Active users

Sessions

Pageviews

Conversions

Ahrefs organic value

Bot campaign started October 2025 — China + Singapore traffic exploded

Jan–Sep 2025: CN averaged 77 users/month, SG averaged 157 users/month (normal) | Oct 2025 onwards: CN surged to 3,529–7,813/month, SG to 815–6,498/month | GTM filter now blocking

What counts as a conversion (1,697 total)

form_submission (544) | file_download (535) | web_lead (328) | generate_lead (290)

Traffic trend — dynamic period

Bot traffic cleaned from Oct 2025 onwards · Red zone marks bot campaign period · Apr 2026 partial month (24 days)

Conversion rate by channel

Aggregate CVR for selected time period

Conversions by month

Mar 26 spike (693) driven by Future-Ready GC webinar

Organic (Ahrefs) + All paid channels (GA4) & traffic value

Paid = Google Ads + LinkedIn + Paid Other + Cross-network · Organic down 81% · Traffic value –91%

What is traffic value?
Ahrefs' estimate of what your organic traffic would cost if purchased via Google Ads. Each keyword's organic clicks × its CPC = value. A drop from $1.16M to $100K means you've lost rankings for high-value commercial keywords.

Conversion rate over time by channel

CVR = conversions / sessions per period · Email dominates (regularly 5–38%) · Organic peaked 3.6% (Feb 23), now ~1.5% · Min 50 sessions to show

Channel mix — sessions (Oct 25–Apr 26 cleaned)

Direct 44% · Organic Search 32%

Conversions by channel (Oct 25–Apr 26)

Email: 59% of conversions from 8% of sessions

Top countries — users (cleaned)

Australia #1 · real market footprint

Device split (Oct 25–Apr 26 cleaned)

Desktop 64% / Mobile 33%

Top pages (full period)

Product and trust pages dominate — healthy buyer evaluation signals

Page	Views	Bounce

Bounce rate by month

Color-coded: red >50%, yellow >25%, green optimal

Website performance report